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We recently got the chance to conduct an interview with a renowned investor that was kind enough to share his investment thesis & strategy - something that has led to him achieving market-beating returns over the past 20+ years. In this summary today, we are going to be sharing those insights with all of you.


Starting the interview, we first went through his past experiences that contributed to his career as an individual investor. He was first a lawyer at a very prestigious law firm in Canada but had transferred to his family-owned, Richmond Hill-based internet company, Classicomm. In 1995, his family sold the company for a large sum of money. Mr. Coxford then was tasked to manage this sum of money for himself and his family through capital preservation.


Mr. Coxford emphasizes that each investor has his own investment goals, the goals which create strategies that should never be violated based on emotion, fear, or greed. For him, his goal is to preserve his capital, diversify, and limit downside risk. He also believes in the concept of valuation for a company - companies with a high cash flow, a solid business, and a strong balance sheet should be bought and held for the long term.


His other investment philosophy surrounds the use of dividends as a key part of the portfolio. He believes that guaranteed cash flow is an important part of capital appreciation & security, and that dividend stocks that are also undervalued on a fcf basis provide for a bigger base for said capital appreciation. Additionally, the yields of dividend companies place a floor on their share prices as when the yields get too high, investors purchase them… He believes that this strategy (in combination with the general long-term value investing) leads to the best risk-reward strategy for capital preservation & appreciation. He also utilizes investment managers to do stock filtration for him & firmly believes in the idea that you look at 15 stocks and find 1. However, he believes that allowing other professionals to participate in the stock selection leads to higher returns, while also allowing for more time away from investing - something that he says is well-worth the cost!




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